Taylor, whose company gives marketing advice to small businesses, offers these tips for coming up with a company name:
- Make it short. “Remember, your domain will also be used for social media profiles, so shorter is better,” she says.
- Make it memorable. “We don’t just type anymore, so
make your name easy to remember,” Taylor says. “Also, if you have the
kind of business that you’ll be promoting via video or radio, you’ll
want to be able to say it and have people remember it.”
- Make it pronounceable. This is just as important as
being memorable, Taylor says, “because if people can’t pronounce it,
they won’t be able to remember or spell it.”
- It should be easy to spell a single way. “You don’t
want to waste your marketing time and money teaching people how to
spell your name. That doesn’t mean that you can’t get creative.”
- It should be “descriptive” or “brandable.” Taylor
cites her own company name, DIYMarketers, which she said is “so clear,
so brandable you don’t need to be a rocket scientist to understand what
kind of site this is.”
- Don’t use hyphens. “Hyphens confuse people and will
literally send your potential customers to someone else when they type
in your domain without the hyphen,” Taylor says.
- Go for a .com extension. “I always aim for a domain
that has a .com extension as well as an open .net extension,” she says.
Not only are these the most common extensions, but often, users “are on
autopilot and they enter dot-com,” she says. But you can also be
creative, Taylor notes, pointing Visual.ly, a visual content services
company that used the extension “.ly.”
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